Posts about Paco Underhill
Retail Podcast 412: Paco Underhill Reinventing the Retail Experience
Bob: Well, I am thrilled to have Paco Underhill, who is the author of Why we Buy, and I'm trying to think what's your ot...
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Retail Podcast 316: Paco Underhill on the Science of Age When it Comes to Retail
Bob: Today's guest is an environmental psychologist. He's the author of the groundbreaking book, “Why We Buy” as well as...
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