Lessons from the Shoe Aisle: Improving the Shopping Experience For Any Retailer

Good day Kirsten Joy, 

I know many people who made money selling in the retail industry - particularly in shoes. The whole experience was one of pampering and catering to the customer.

Compare that to the selling process now—you have to try on your own shoes after requesting your size and then figure out if they fit right. No wonder so many shoe store owners are nervous about online shoe retailers!

Because here's the thing: if all your clerk can do is run and fetch products from a stockroom - aided by an iPad or not - they add no value to the transaction.

A part-time job selling shoes is where I first learned much of what I still teach today about persuasion, presentation skills, energy, sales techniques in retail, teamwork, and success.

Discover how to transform your sales process and create a memorable customer experience.

I'm Done With Friendly Employees

A retailer told me they are tired of just having friendly employees. My answer is in this video below from April. 

Customer Service Truth #101  Choices

We often think we need more choices.

But what consumers want is a curated choice.

Untrained employees trying to appear helpful often mention or promote more products without really understanding what is going on in the customer's life that brought them in.

Find out below how having too many choices is impacting your retail store and what to do about it.

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One more thought...

It's June! Five months done, six more to go!

What are you going to do differently?

What are you holding onto that you need to let go of?

Those who refuse to plan - plan to fail.

Commit and follow through.

Together, we got this!

Have a great week at Chubb!

Bob Phibbs, CSP
The Retail Doctor

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The Retail Doctor

Retail Expert Bob Phibbs, CEO of The Retail Doctor, is an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, and motivational business speaker.