Updated October 9, 2024
Let's face it: Having a book out from a major publisher is a big deal for me, but probably not so much for you.
"There's no denying that retailers have taken a beating lately. But the smart ones find a way to stop the bleeding and start looking ahead for new opportunities. With his plainspoken style and real-world anecdotes, Phibbs gets back to basics and provides a helpful guide for entrepreneurs determined to position themselves for the next big upswing." -Rod Kurtz Sr. Editor, Inc. Magazine
In planning The Retail Doctor’s Guide To Growing Your Business, I listened to readers of my popular first book, You Can Compete, who said they wanted updated information on how to use the Internet to boost sales and how to look at financials to truly gauge success. If you've heard me speak in the past year about social media, this book covers it all in Chapter 7.
Like Gordon Ramsey’s Kitchen Nightmares, this book has definite ideas of what you should be doing and avoid doing. Known for my concrete advice and accessible style, you'll receive insights that any reader can immediately apply.
Although I've been known for my work in retail, this book is targeted at any small business owner who is nervous in today’s economic climate.