No, the customer is not always right. Most retailers say it anyway, even when the customer is dead wrong. It's why the a...
A customer is ready to buy when their hands are open, holiding the merchandise, their posture is relaxed, and they start...
No. Shoppers want to be left alone by an associate who opens with "Can I help you find anything?" They welcome one who e...
Keeping a shopper engaged in a store comes down to two moves: ask questions, and get the merchandise into their hands. A...