Posts about Marketing (11)

Growing Your Business Without Groupon

Those of you who have followed my series on the phenomenon of Groupon and their online clones may have been wondering: S...

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Groupons For Local Business: No Magic Bullet

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business] Do you want to be known as a pla...

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Local Business Feed Groupon Shoppers Need To Feel Smart

[This is an excerpt from my new book, Groupon: Why Deep Discounts are Bad for Business] Why are Groupons and the other o...

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Online Coupons For Business: “Getting the Word Out” Fallacy

[This is an excerpt from my book, Groupon: Why Deep Discounts are Bad for Business] In this section, we take aim at one ...

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