When you make a high-consideration purchase: a luxury mattress, custom flooring, high-end appliances, you’re not just bu...
Read The ArticleYou've heard it walking through stores: "Welcome in." A phrase that sounds meaningful but isn't. It's retail's equivalen...
Read The ArticleThe scene plays out in one of America's most prestigious department stores: A customer looking to purchase a high-end co...
Read The ArticleRetailers spend countless hours and resources training frontline teams to handle difficult customers. But who's addressi...
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