Are you concerned you’re not making as many sales in your store as you once did?
Are you attracting customers who tell you, “What a beautiful store you have"? as they walk out the door empty-handed?
A lot of times the assumptions we make about customers could easily be killing your retail sales.
We’ve all done it.
A guy comes in dressed in a three-piece suit, or a woman arrives in an expensive dress or she's got a beautiful necklace on maybe she has rock on her finger that could sink a boat - it doesn't matter. You’ve judged them.
How about the high school girl that walks in looking kinda dorky? How about the construction worker still in uniform with dirty boots? Did you also made a judgment about them?
You bet you did!
The problem is that a lot under assumptions we make are wrong.
Watch the video above to learn a fun game you can do with your crew to challenge the assumptions they – and we all make – about strangers.
Once you deal with the assumptions employees are making about your customer, they can really be a human being greeting another human.
From that, you can increase your retail sales.
By
Bob Phibbs
