How The Best Training Solution Should Be More Than Retail Sales Academy

By Bob Phibbs

Updated May 13, 2024

In-house training solutions are time-consuming to create. They are usually diluted by internal bureaucracy and corrupted by people who have never sold anything that most fail to serve their intended purpose.

If you once had an in-house training program, all you have left now are probably useless dusty manuals, old video tapes, and boring classroom sessions that leave your Millennial employees pecking away at their phones within minutes.

No wonder so many retailers have let their training departments wither away...

Nowadays, sales learning can be in the cloud, giving you a virtual online campus. This is the ideal solution for getting sales staff up to speed. It is easily deployed, fully scalable, and can be customized to address specific problems in your sales process.

Of course, not all such online programs are equal.

Many solutions are like mass-market clothes. They may fit, but they won’t be a great fit and will leave something to be desired. When it comes to implementation, a lot of gray in the learning process makes it a poor fit, no matter your organization's size.

And poor training means lost sales.

Why? Because employees don’t know what to do with grey.

No one does. Value every guest. What does that mean, exactly?

Grey.

New Learning for a New Generation

As a CEO, you work around dedicated, motivated, professional executives. These are people with the drive and motivation to rise to the upper levels of your organization.

Unfortunately, most of the people on your sales floor aren’t seen to share these character traits. Just the opposite.

Millennials are a generation unlike any other. Despite their strengths, they’re easily bored, some lack the social skills expected of a salesperson, and they don’t place the same value on money or products as Baby Boomers. They need validation and crave instant gratification.

But like any generation, this isn't bad or hopeless. They don’t know what they don’t know.

Your sales program needs to simultaneously address and completely change bad attitudes and behaviors because your salespeople interact with your customers on a daily basis.

And no marketing or event can overcome a bad shopping experience.

Reaching Your Audience

How do you teach employees who may be disconnected and disinterested?

Presenting information in a format and setting specifically tailored to their generation.

To teach GenZ and Millennials in particular, your online learning program must:

Present information in an engaging, interactive manner.
Be chunked into small, easily-learned lessons.
Provide flexibility for different learning paces.
Give frequent, positive reinforcement.
Instill confidence and pride in the learner.

GenZ and Millennials grew up playing video games. Most of them can’t remember when the Magna Carta was signed, but they remember cheat codes for video games they played a decade ago.

Why? Because that cheat code was part of an entertaining, engaging experience.

Your learning needs to mimic that experience to achieve the same retention.

Once you have a program that captures their attention and engages their focus, it’s time to start eliminating negative behaviors and instilling positive ones.

Teaching Your Audience

You’ve got their attention, now what are you going to teach them? The best programs start with the basics. These are the skills that Baby Boomers take for granted, but they’ve been lost on Millennials.

Interpersonal communications like greetings, introductions, and proper terms of address.
Developing rapport through genuine customer engagement.
Identifying customer problems and suggesting relevant solutions.
Enhancing customer value through suggestive selling.
Personal pride and a sense of confidence.

In Sum

To get the most out of your online campus, it needs to be relevant and valuable for today’s sales force. The majority of that sales force is comprised of millennials. You need a program that captures their interest while delivering practical, actionable information.

Antiquated learning won’t work for this new generation. You’ll find the best online retail training program at SalesRX.com.