Updated November 20, 2024
Now is the calm before the storm in the retail world. Seasoned employees are well-versed in the whirlwind that's about to ensue. At the same time, newcomers and seasonal staff may be blissfully unaware of the intensity of the holiday season to retail.
To successfully navigate this bustling period, there are several proactive steps that retail employees can take to maintain their sanity and ensure a smooth, efficient holiday season. These strategies are not just about surviving the rush but thriving in it, providing exceptional customer service while keeping personal well-being in check.
1. Get your shopping done early. You won’t have the time or inclination to walk around for hours to try to buy something – and no one will blame you.
2. Know where you are supposed to park. I can’t tell you how many employees I’ve had whose cars were ticketed or towed by the mall because they didn’t follow its employee parking rules. It’s easy to avoid.
3. There will be traffic. That means you must allow twice as much time to arrive on schedule. If you work two or more jobs, talk to your bosses now so you aren’t trying to pull off the impossible.
4. Know where all the supplies are – from register tape to scissors to gift card envelopes, and even how to reboot your Wi-Fi system. The more prepared you are, the calmer you can be when others may be freaking out.
5. Know when to take a break. With holiday parking – in the snow or rain, pushing past people to get where they need to be, being stuck in lines to check out, and trying to get done with shopping, tension is bound to be coming at you from customers. If you get overwhelmed, ask the manager if you can go to the back for five minutes to be alone. For me, it was shooting imaginary basketball hoops. You might choose to listen to a favorite – non-Christmas – song. Take care of your psyche before you reach the breaking point.
6. Limit caffeine. I'm aware it is the drug of choice for salespeople, but caffeine is often accompanied by sugar, which means you’ll crash when it wears off. Then you’ll have to have more, which can shorten your fuse when dealing with demanding customers.
7. Busy is good – don’t bitch about it. Days go faster, and you don't have time to overthink. That's a good thing.
8. Change your final question. Instead of asking if the customer needs “Anything else?” ask, “Who else is on your list?’ Getting a larger sale rather than flitting from one customer to another is much better.
9. Jump in when you can. If someone is slammed at the counter, especially seasonal employees, don’t avoid it. See if you can bag or do something to make the line go quicker. Your co-worker will be inclined to do the same for you. Oh, and adding a thank you whenever you can goes a long way.
10. Bring your lunch. It will take you twice as long to get anything in the mall, and the less you have to go out into the chaos on a busy day – the less stress you’ll have.
11. Double-check your schedule. People call in sick, and plans can change on a dime, so before leaving for the day, confirm when you are scheduled to avoid misunderstandings.
12. Footwear is critical. You’ll move around much more than standing still, and poor-fitting shoes can affect your posture, balance, and back. Wear shoes with good support.
13. Leave your problems at the door. Nothing’s worse than getting a text or call about something out of your control while you’re slammed in a retail store during Christmastime. Limit your communication if you want to lower your stress.
14. Complaints aren’t about you – until they are. While you will be surprised by how many customers, if you treat them nice, will treat you nice, some customers will not be on their best behavior. Understand it and try to figure out how not to take their comments personally. If you do, they’ve won.
15. Maintain work-life balance: Remember to balance your professional and personal life during the hectic holiday season to avoid burnout. While your husband, spouse, or girlfriend might say they understand you must work, it doesn’t mean they like it. So when you’re with them, be with them.
In Sum
The holidays can be a fun time to work retail as you vicariously participate in a customer’s selection of a gift. Holiday retail sales employees can use these tips to maintain their sanity, health, and jobs.