By
Bob Phibbs
This is the introduction to my new white paper on holiday 2011.
Retailers Need to Take Action!
This special report is for everyone, from CEO to sales associate, who could fall victim to media hype about how sales are slow during the upcoming holiday season. This whitepaper also is for those who may have never seen how their own behavior made them give up before the season even began.
What do I mean by that?
There is no arguing that many Americans are afraid of losing their wealth, their homes, their jobs, and maybe even their health. However, as a CEO of a successful corporation, or even as a sales associate, these fears can actually make you have a horrible holiday season. The good news is you get to choose whether that happens or if you have a great holiday season.
How do you do this?
I’m not saying just ignore the economy. However, you can tailor your retail strategies and techniques to provide proper training and it starts with a good attitude – not discounts. You will find my 10 top techniques for implementing this by clicking the button at the end of this post..
If you’re still thinking about offering deep discounts in print, with mobile or through services like Groupon, check out this bit of history analysis: Why Cutting Prices During the Depression Didn’t Work.
There is no doubt in my mind that every business can succeed, despite dire predictions that will come from just about everywhere that they won’t. In fact the Wall Street journal started early this year with Joyless Holiday Retail Forecast. And the AP also had to jump in with Holiday Season May Be Bah-humbug for Retailers.
Next post we'll take a look at the predictably negative hype, just to get them out of our system.
