Bob Phibbs Posts by Bob Phibbs

J.C. Penney
Here’s The Bold Vision Of How I Would Fix J.C. Penney

I’ve been quoted a lot regarding J.C. Penney, beginning with Ron Johnson’s botched makeover filled with hubris a few yea...

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Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity

For a long time, restaurants have had signature dishes, from the highbrow Le Cirque Lobster Salad all the way down to KF...

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6 Ways How Retailers Can Increase Their Conversion Rate [VID]

While many retailers ask how to attract more customers, the better question is how to increase my retail conversion rate...

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How To Learn From Competitors Email Marketing To Grow Retail Sales

Want to do a better job of marketing to your own customers? Then subscribe to all your competitors' email newsletters. F...

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