The Retail Doctor Blog

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What's the Right Way to Greet a Customer in a Store?

The best way to greet a customer is to look them in the eye, smile, and say "Good morning," "Good afternoon," or "Good e...

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What Do I Say When a Customer Says "I'll Look Around"?

When a customer says "we'll have to look around," give them back three reasons they already gave you, then stop talking....

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How Do I Sell Expensive Merchandise?

You sell expensive merchandise by fixing what your crew believes about it, not by waiting for a markdown. Here's a quest...

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How Do I Sell Value Over Price?

You sell value over price by training employees to talk about what a product does over its life, not what its tag says t...

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