"It isn't that the big will overtake the small
It's the creative that will devour the passive"™
New Speech: Social Media and the Secrets of Marketing Cheaper and Smarter Than Your Competition
Foot traffic is down. Store owners are finding that the things that they used to use to draw customers like Yellow Pages ads with multiple categories, direct mail postcards with another 20% off coupon, newspaper ads with “this weekend only”, and fliers for events just don’t do it anymore. That’s because marketing has changed from a shotgun approach to a very targeted niche. The good news is that has made marketing easier - if you know the secrets.
This new 90-minute speech puts in layman’s terms how the Internet really works, how you can build loyal customers and increase sales. 95% of which is free.
Tier 1 marketing needs to capture customers at the moment of desire. When someone is looking to buy the products you carry - you need to be there with a dynamic homepage and on Google Local. It is not offering yet another discount.
The second tier is intent, someone may be interested in your product but they don’t have a burning need for it right now. These customers can be influenced by their friends. And that is with YouTube, Facebook and even Twitter. The old shotgun approach is third and that’s why it is unable to drive sales anymore.
Your attendees will learn:
o Why if they don’t have their own web page, they must
o What the Internet runs on – its not code - it’s a type of word
o The secret tool one of the search companies gives you that saves thousands of dollars in wasted effort.
o The three common errors in every home page
o The power of Google Local and the insights that it can provide
o Gone are the days to tell someone about your business, we need to show them with YouTube and its easy.
o The novelty of Twitter, how it could be used but the key downfalls of it
o The need to create a Facebook fan page and why it is word-of-mouth marketing on steroids
o How all of this is trackable and overflowing with statistics to easily learn about your customers.
The speech ends with a prioritization of where to spend their time. Remarks after this session have been appreciative, excited, and “That’s easy, I can do that.” Isn’t that the quantum change you’re looking for your dealers?
While you may have bits and pieces of information that you’ve tried to give your dealers about the Internet or social media, many times these fall on deaf ears because no one has taken them up into the blimp to get a bird’s eye view and put it in words that they can understand. This session does that for them. In fact, here’s a testimonial from an attendee in July 2009.
But don’t be mistaken, this is not a speech just for retailers. It is for any business, dealer or service provider. They will come away with an understanding and depth of knowledge that gives them the courage and ability to use the Internet to grow their business. And whether they do the work themselves or hire others, they won't get fleeced, they'll know what is important and why.
Business isn’t going to get easier during this recession, it’s going to get more competitive. Shouldn’t your dealers have all the tools they need to thrive, not just survive? They will when you book, Social Media: The Secrets Of Marketing Cheaper and Smarter Than Your Competition with Bob Phibbs, the Retail Doctor®.
