They Laughed When I Complimented Her Ring,
But When I Rang Up A $1000 Sale,
They Shut Up And Took Notice.
Another salesman went up and asked the customer, "Can I help you?" She didn’t answer so he left her. I noticed the large diamond cocktail ring on her left hand. I went up and asked her, "That is a beautiful diamond ring, did you make it or was it a gift?"
She answered, "It was a gift, my husband had it made for our 25th wedding anniversary." "It really is beautiful," I honesty said and continued, "My mom used to make gold jewelry at Glendale Community College until her arthritis acted up." "Here," she said as she took off the ring, "look at the detail and the diamonds." As I held it in my hand, the other salesmen were speechless.
By asking her just a few simple questions and sharing something of myself, I was able to build her trust and a big sale. I had gotten tired of people telling me they were, "Just looking." That's why I searched for a way to build trust at every step of the sale and in turn, grow profits.
"Way to go! I had several of my dealers' sales double after using
your Sales RX training in just six months."
Brendan K, HD Northern Fabrication
A little later I’m going to tell you a way to build trust during the second part of the Five Parts to a Sale: Windows of Contact, but right now I’m going to tell you why closing the sale is the least important part of a sale.
Most sales training is hell-bent on making people do something; making employees robots, making them aggressive, making them have to "close." Sorry that doesn't work.
Maybe it worked in the 1950’s, but nowadays people can smell someone closing them like something you stepped in.
The bad news is most sales are not lost at the register; they are lost due to untrained clerks who are too shy to approach customers. The employees are afraid to approach the area 8’ from your front door, what I call the "hell zone." Unless they can build trust quickly and start a relationship your merch will stay on the shelf.
The good news is that it doesn’t have to be that way for your crew anymore!
"We started one-on-one training with the staff throughout the week and held a staff training session yesterday afternoon. We let them watch your video and then walked through the five parts of a sale with them and customized the greeting and the one question to our stores. The staff is as energized as I have ever seen them!"
- Andy C, Cookeville, TN
In this unique selling system you will learn:
- How your employees can conquer the "hell zone"
- How to narrow customers’ choices so they won’t be too confused to buy.
- The four powerful words you must have in place before you ever describe a product or your
business to someone so they see the benefit.
- What you need to do to create powerful, believable, high-impact pictures that will have you suggesting additional items with ease.
- How learning takes place - which words are golden to use and which can instantly flush all your time, effort, and money down the drain.
- And more!
"Your material was engaging, interactive and fun and really helped to demonstrate the benefits of the five parts to a sale."
Kurt R, LEGO
The simple fact is, people really only buy things from people they trust. That's what this selling system helps you create - quickly.
One guy who had been in business for twenty-five years was challenged with two superstores coming in. He couldn’t sell his premium products and was convinced it was the economy. We fired his crew, rehired and trained with the Five Parts to a Sale and his salesdoubled in just six months!
That’s right doubled!
Oh, I promised you a tip how to build trust with a customer; here it is. (It comes in the second part of the sale: Windows Of Contact.)
Remember the goal is for the customer to become a friend but most importantly, the only way you can become a friend to them is "sharing" something of yourself with enough details to "stick" in their minds.
A good answer if a customer told you their son was in soccer league would be something like, "Oh, my son plays down at Harding Park on the Bulls team – we’ve had a great season and are #1 in our league."
A bad response would be, "Yeah my son’s in sports."
See how the first would stand out in their minds, get the conversation going as well as personalizing the sales situation - even after they leave your store? And see how the other response is unremarkable and unmemorable? That leads to customers saying, "I was ‘just looking,’" as they exit your store.
The trust formula is: Compliment. Share. Continue.
You can see a couple clips of the Sales RX sales system at
http://www.retaildoc.com/media/salesrx-video.html.
Just click the "order" link at the bottom of this page. Don’t delay if you think you could use some help selling your merchandise, not marking it down.
If you don’t learn these techniques, you’ll be stuck yet again with unsold merch, listless employees and moaning the blues about the economy. A guy who said he wanted change but didn’t take my advice was out of business in just three months. Don’t let that happen to you!
Just to recap, here’s what you get:
- 2 DVDs so you can train your crew to sell your premium products at full price.
- An audio CD so you can listen in the car to the important points of training a crew.
- The 22-page workbook so you can read, copy the exercises and master.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective clerks into major winners is applying these simple techniques.
Why cheat yourself out of all the profit you're entitled to? To get on a fast track to greater sales and profits, place your order right now.
This retail sales training system represents what I would cover in a ten hour, $5000 one-on-one consulting package. But since I can only offer a large package like that to so many people, I’ve distilled those ten hours of consulting into a self-paced workshop that you can purchase for $349.
It's Easy To Get Started
Even though the price is reasonable, here's what's really important. If this program was just another set of "tell you what to do" techniques without showing you precisely how to do it, another lightweight program that just leaves you frustrated, it wouldn't matter what the price is. It wouldn't be worth it.
But if you can know with complete certainty that this sales system works and having these new skills will do the same for you year after year for as long as you're in business, what is that actually worth to you?
I can't put an exact dollar figure on it for you -- only you can do that. But I can tell you this: at $349 , this program could very possibly be the best investment you'll ever make in your business.
To get on track to making all of your sales as profitable as possible, here's the easy way to order:
ORDER NOW
Let's Take This Up Another Notch -- I Invite You To Fully Test This Program While Putting All Of The Risk Entirely On Me.
Now, in case you have any lingering doubts whatsoever, I want to make it foolproof for you. You see, I completely guarantee that my unique approach to sales will build your business like nothing else you've ever used.
So here's what I'd like you to do. Use Sales RX™, The Five Parts To A Successful Sale ,for yourself. The risk is completely mine. You can "test drive" the Five Parts To a Sale as many times as you like over a month. Since the entire process is easy to apply, it will be a breeze to get in dozens of tests with real salespeople and customers.
ORDER NOW
What are you waiting for to change your business? You can't do anything about Wall Street, home prices or economic uncertainty. What you can do is make your business better with this selling system. Let's get busy!
Sincerely,
Bob Phibbs, the Retail Doctor
P.S. Remember, the risk is entirely on me. By acting right now, you get the complete program and you have a full month to prove to yourself that it works as well as I've promised.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective clerks into major winners is applying these simple techniques.
Why cheat yourself out of all the profit you're entitled to? To get on a fast track to greater sales and profits, place your order now.
ORDER NOW
Questions or Comments? - Contact Us!
Or call 562-260-2266
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