Bob Phibbs Shares Secrets of Retail Sales Training
"You're About To Discover How To Get Your Employees
To Make Bigger Sales, More Often
- and make you more profit..."
Help Understand, Develop, Direct and Lead Everyone with the H.U.D.D.L.E. sales training program
"If you've tried training employees how to sell, but you just aren't closing enough sales, then this step-by-step system will tell you exactly what you need to turn things around quickly starting right now..."
Dear Business Owner,
If you've trained employees, and who hasn't, you've probably worked your butt off to try and teach them how to sell your merchandise with limited results.
- Do customers say they really like your shop but don't buy anything?
- Do you have a friendly crew but customers end up saying things like, "I'll think about it?"
- Do you rarely end up getting big sales?
- After you train them do they look at you and say, "I'll try?"
- Have you settled for less?
Maybe you think, "it's not so bad" because of the recession, the businesses closing around you, the news reports.
At first you figure, "no one else is getting the sale either," but eventually you have to start wondering:
- Why aren't they purchasing from me?
- Will customers ever buy our best goods?
- Would our customers buy if my crew did a better job?
Or the worst one, is this even a viable business anymore?
But there's no need to give up...
"I work in the mobile phone industry in Ireland. We used your five steps, had a huddle every morning, and used your other positive tips along the way. Our sales increased this December by 25% compared to last December. We were the first store out of 27 to hit target, we didn't give phones away with massive discounts. In-fact, we sold more add-ons than any other store in the chain."
- Damein
One client up over 20%, a sales rep client for a $3 billion dollar company was named #1 in the U.S. last year using this sales system. The list goes on and on.
What are they using you aren't?
The Five Parts to a Sale, my complete sales training process which is:
- #1 The Greeting. We greet people like they are coming to our home; friendly, promptly and positive.
- #2 Windows of Contact. We notice the person in front of us as unique and special then share something about ourselves before
ever "pitching" a product or service.
- #3 THE Question. To begin to focus from large to small, we use one question that can't be answered with "yes" or "no."
- #4 Features & Benefits. This is where we point out a specific feature of a product and why it is important to the customer.
- #5 Closing with an add-on. We paint a picture of something so well, the customer allows themselves to splurge.
I've spent a lifetime perfecting this system through my experiences with restaurants, jewelry stores, selling shoes, outfitting urban cowboys, selling hotel rooms, selling coffee and beating the bushes for donors to a non-profit. It works anywhere.
I constantly worked to make it easy to teach, understand and increase sales. Now I have a new way for you to teach it, the HUDDLE program.
Huddle is a football term that means: A brief gathering of a team's players behind the line of scrimmage to receive instructions for the next play. For our purposes it stands for "Help Understand, Develop, Direct and Lead Everyone."
The HUDDLE can be quickly delivered in just 5 - 15 minutes. It is a one, two or three page script of training the Five Parts to a Successful Sale in bite-size segments you can put into practice right away.
What you will receive each week for 12 weeks:
- All the information you need, nothing to forget because it is written down. This helps you conduct the same HUDDLE multiple times so the information is consistent each time. One of the frequent problems we face in training new behaviors is that we leave out key components, which can make the difference between "I get it!" and "huh?"
- The script of exactly what to say to trainees with an explanation of what correct answers would look like to any questions posed.
- An exercise to reinforce the training.
- One easy, bite-size point that builds on the previous learning each week.
- Verification at the end so all team members acknowledge they understand what to do.
The HUDDLE program gets their attention, tells them exactly what you are going to cover, provides the learning and let's them practice.
=> ALL YOU HAVE TO DO IS CLICK HERE TO BRING SUCCESSFUL SALES TO YOUR STORE!
Can't I just get all 12 at once?
From nearly thirty years in retail I know that most people would hand them to an employee who would skip through the lessons, "got it, got it, got it, got it, etc." When the frustrated manager confronted them later that they weren't doing any of it, the employee would say, "I just forgot." That's because they didn't have a chance to practice the new learning, they just scanned it.
For true understanding to take place, you need to master each step. We don't teach a three year old math because they have to know what a number is, before they can add and subtract.
How does it work?
With the HUDDLE system, you introduce the concept at your regular Saturday morning meeting or one-on-one. Working with your team members, you are able to coach them to master the one bite-size piece of training for the week. Every seven days a new HUDDLE arrives via email to build on the previous lesson. If employees can't master it, you can have a conversation about what your expectations are for them.
You might be thinking, "I don't think anything will work in this economy." Well there are consequences of not training your crew how to sell:
- Piles of unsold merch - that's your money sitting there
- Discounts that just don't end - at times begging people to take the stuff away.
- Higher turnover of employees because the best leave.
- Competitors stealing your best customers.
When you purchase the HUDDLE sales training system, you'll be putting money into your business rather than taking it out!
Most people have never been taught how to build relationships whether as a person or an employee. They never had a class in school or any training sessions at work that taught them how to sell themselves. They missed the fundamentals and now are on your sales floor.
I have some good news for you. All the fundamental sales skills your employees need are ready and waiting for you in the HUDDLE program.
You'll learn the skills that create great relationships and the approaches that turns the "yeah, but" employees into salespeople. You'll learn the exact techniques that have been validated by years of experience and research.
Let me warn you, however. You're going to learn solid strategies you can use immediately ... not some fancy theories of human behavior. Because I don't care much about theory, and I don't think you do either. You just want to know IT WORKS!!!
BUT DON'T TAKE MY WORD FOR IT...
How about the owner who wrote, "This guy is real, not full of hype. The timing was great. This was a great idea. Thank you."
=> ALL YOU HAVE TO DO IS CLICK HERE TO BRING SUCCESSFUL SALES TO YOUR STORE!
Why did I create the HUDDLE program? Simple. People attending my speeches see a glimpse of what they can do to grow sales like this recent comment, "I wish all my employees and my store's general manager could have experienced this."
Like many of us though, when they return home, they don't know how to correctly implement the points they found so motivating with their own crew. Until now.
Of course you will still lose some sales, no matter how many skills you have. The question is ... how many are you missing right now because your crew doesn't have the fundamentals down?
I made a DVD sales training program that helped people see the system in progress. People reported back to me they had a lot of "aha" moments and increased sales. In fact, if you want to learn how you can master the system using the two DVDs and 20-page workbook, click here.
But even with the video, people still wanted more so I've come up with this 12-week program that will walk you through exactly how to train your crew either as a group or one-on-one.
Here's a listing of each of the 12 HUDDLES:
- HUDDLE #1- The Greeting - What words to use instead of, "Can I help you find anything?" and how to get your crew to greet everyone in a personable manner.
- HUDDLE #2- The Greeting - How to use a prop to make customers relax around you, instead of tense up, like when clerks say, "Let me know if you need any help."
- HUDDLE #3- The Greeting - How to create the expectation of succeeding through the right attitude and challenging how we predetermine if a person will like us or not.
- HUDDLE #4- The Greeting - The idea of greeting everyone within 15 seconds sounds good, how to get it accomplished.
- HUDDLE #5 - The Greeting - What to say when you follow-up with the browser instead of "Finding everything ok?" Maybe a store tour would be appropriate.
- HUDDLE #6- Windows of Contact - How to find one thing you can comment on
- HUDDLE #7- Windows of Contact - How to look inside at something you have in common
- HUDDLE #8- Windows of Contact - How to be comfortable sharing yourself with others HUDDLE #9- Windows of Contact - What kinds of questions to ask to help funnel customer choices down to a few.
- HUDDLE #10- Features - What are they and how do you find them
- HUDDLE #11- Benefits - The link to features is easy, once you know how
- HUDDLE #12 - Closing - How to paint a picture so well, the customer sees the benefits of the add-on you suggest.
To me, it makes no sense to "try" and make sales. Why continue to waste your time on "trying" when there is a proven way to build sales that really, really works?
=> YES, THERE'S PROOF THE FIVE PARTS TO A SALE REALLY REALLY WORKS!!!
That's why such diverse companies as LEGO, Hunter Douglas, Yamaha and others have embraced the sales training I've given them!
=> ALL YOU HAVE TO DO IS CLICK HERE TO BRING SUCCESSFUL SALES TO YOUR STORE!
While the pricing of $147 and license fee applies to only one store, if you have more than one location, you can order multiple quanities of HUDDLE programs and the user license for each store is reduced by 20% automatically.
You're interested to change your non-productive ways and change. Welcome to a new world of training and selling your products!
Good selling!
Bob Phibbs, the Retail Doctor® |
