How To Use All Your Tools To Gain Market Share

The Internet, it's a big world out there. What can you do to leverage all the ways you can get more customers? Join me for a recorded teleseminar and learn some new tricks to better your marketing!

A little later I'm going to tell you how you can purchase and about how to convert your mailing list to an email list, but right now I'm going to tell you about how to capture the magic of social marketing.

Social marketing, also known as web 2.0 embodies hundreds of websites that are online communities.  Some of the most well known are Facebook, MySpace, and Twitter.  As a fifty year-old, I was dubious of all the hype.  I mean, I don't care to know what people's favorite color for their kids' pjs are, if they like Barry Manilow or the Killers or if they just got a tattoo on their behind.

But as a marketer, I was interested in the difference in mindset for consumers who used these sites.  Let me explain.

Formerly all we could do with our retail stores was put out a bunch of shot-gun ads hoping (praying!) someone, somewhere would see it, have a need and reward us with their business.

But what all these sites including blogs do, is put your life, your interests, your business, onto the web in a more accessible and searchable form.

Why this is important...

The old-school of advertising was to try to draw people to us.  Now they choose to be come to us.  Make sense?  Which would you prefer as a business person?

For example, say I like decorating my home office.  I can go to Google blog search and enter "decorating my home office," and find hundreds of people talking about that. 

So what... you might be saying.

First off, if your business doesn't come up and competitor's does - you lost my business. 70% of customers visit the web before ever visiing a store. Second, once you have a website, you can often go to various sites like blogs and comment about what you read. You can include links to articles you've written, or pictures of jobs you've done all for free!

I've used this technique personally for the past several months and have found my phone ring several times.  All based on my blog.

Oh yeah, I promised earlier to tell you how to change your mailing list to an email list.  Create a postcard with your website on the front - it should look like a screen shot.  On the back give an offer.  Say $100 off your next order or $50 worth of upgrades, five pounds of fresh roasted coffee delivered to their door or enter to win a trip.  It doesn't matter to me what you offer as long as you establish the value and you think it is something your customers will respond to.  Give a date they have to bring it in or mail to you.  Below that make sure you have a place for them to enter their email address.  It must say winners notified only by email.  Send the card out to anyone who you've done business with customers, vendors, neighbors, the works.  BUT DON'T BUY A LIST - it is a waste of time.

Here's the secret to making this work.  A lot of people, if they like you and recognize the card will respond.  But a lot won't.  That's why you do a duplicate mailing two weeks later (just pull out those who brought in their cards already.)  It increases response rates by 20%.

This is just one example of what I'm going to share on this teleseminar recording  

Your download details will be on your registration confirmation. 

So what are you waiting for!

Here are a few points I'll be sharing with you:

• The difference between passive and active marketing and which is better for you.
• The Internet and why you need to be there.
• Adding it all up to get leverage on yourself
• Mind games: how not to be a victim of a recessionary mindset

Don't take my word, here are a few things listeners shared with me after they are committed to do as a result:

• Finally establish a web presence.
• Change the key words for my Google Pay Per Click     
• I am going to change my marketing approach. I have probably gotten lazy because of my length of time in business, and because I have always been busy with repeat and referral business. Now is the time to go back to the basics with a new approach.
• Updating my website to encourage higher Google rankings, add links and use highly relevant keywords to do this. update my portfolio on my website. Changing my ATTITUDE! Go out and get business and not worry about the economy anymore.     
• Adding a few more tags or "key words" to the meta tags. I already have a pretty good handle on that, but I feel that I can do better. Keeping a positive attitude in this changing market, not letting your contacts know how negative you may feel. Keeping up beat. Hopefully it will transpire in to more confidence from the customer into a positive experience for the bottom line.

Bob Phibbs, the Retail Doctor®

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